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Generation Alpha

Make some space! A new generation is in town – Gen Alpha kids. Born after 2010, these kids are the coolest on the block.

Get an inside look at the latest trends and research on Generation Alpha.

Our expert-written articles explore the unique characteristics, behaviors, and challenges facing today’s youngest generation.

From education and technology to parenting and societal impact, stay informed and stay ahead of the curve with our in-depth analysis and insights.

They are born into a world of technology and have access to gadgets that most of us never even dreamed of as children. But what sets them apart is their ability to adapt and thrive in an ever-changing world.

The pandemic has strengthened Gen Alpha and made them resilient, shaping their attitudes and behaviors in ways that we are only beginning to understand.