Entertainment Industry Tactics To Reach Gen Alpha

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Estimated reading time: 9 minutes

Gen Alpha entertainment is the future of entertainment! 

With their growing influence, brands must catch up to them to grow their businesses. 

In this blog, we’ll explore how technology has impacted Gen Alpha’s entertainment choices, what platforms and devices they prefer, and the trends that drive their engagement. 

And let’s not forget about social media – we’ll look into the passions that drive Gen Alpha to stay active online. 

Lastly, we will discuss if the Metaverse will pick up again as the next big platform for reaching Gen Alpha.

Gen Alpha Entertainment
Gen Alpha Entertainment

Tech Growth and Its Influence as an Entertainment Option for Gen Alpha

Gen Alpha, the generation born after 2010, loves the new entertainment options. 

They are already the experts in using smartphones and virtual reality. Their entertainment options have expanded exponentially. Technology has not only influenced how they consume content but also shaped their preferences and expectations.

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Platforms and Devices preferred by Gen Alpha

Platforms on the rise for Gen Alpha’s entertainment are the multi-modal streaming platforms. 

Traditional television and DTH are no longer their go-to source of entertainment. Instead, they prefer platforms like Netflix, Disney+, and YouTube, where they can access a vast library of content at their fingertips. 

In the last few years, Gen Alpha has valued convenience and personalization, making streaming services a popular choice.

In terms of devices, Gen Alpha gravitates towards smartphones and tablets. These portable and versatile gadgets give them the freedom to enjoy entertainment anywhere. 

Preferred gaming platforms and their influence

Gen Alpha’s entertainment choices also revolve around gaming. 

According to the Global Paid Competitive Gaming Report 2023 by Newzoo, the PCG (Paid Competitive Gaming) market is experiencing a compound annual growth rate (CAGR) of 31.9 percent between 2021 and 2024. 

This growth rate is six times faster than the overall global mobile games market. The report also predicts that the mobile games market will achieve a CAGR of 4.9 percent, reaching $223 billion by 2024.

According to the Global Gamer Market Report 2023 published by Newzoo, it says the number of players globally will reach 3.38 billion in 2023, showing a year-on-year growth rate of +6.3%. Additionally, the global games market will generate revenues of $187.7 billion, with a year-on-year growth rate of +2.6%.

Gaming platforms like PlayStation, Xbox, and Nintendo Switch have captured their attention. 

Gen Alpha and Gen Z Preferred Gaming Devices for entertainment
Gen Alpha and Gen Z Preferred Gaming Devices

Here are some reports that you can feast your eyes with.

Gen Alpha is all about interactivity and immersive experiences. They crave content that allows them to participate rather than passively consume. 

As a result, trends like augmented reality (AR) and virtual reality (VR) have gained significant traction among this generation.

Gen Alpha, the true digital natives, have their favorite platforms for entertainment. YouTube, Netflix, and social media top the list of their preferred platforms. 

Growing up with the internet, gaming, and social media, Gen Alpha embraces these technologies wholeheartedly.

Digital playlists: Creating personalized entertainment experiences

Gen Alpha has an abundance of options when it comes to consuming media. They no longer rely on traditional TV or radio stations to discover new content. Instead, they can curate their own playlists, tailor-made to suit their interests and preferences.

Whether it’s music, movies, or even podcasts, Gen Alpha can create a collection of their favorite content with just a few clicks. These digital playlists offer them convenience.

Check out this report on How YouTube Is Influencing Gen Alpha.

Multi-platform content: How Gen Alpha engages with different devices

Gen Alpha seamlessly navigates between various devices to consume their favorite content. They are no longer confined to a single platform or device but embrace a multi-platform approach.

With their mobile devices, Gen Alpha can access YouTube videos for entertainment during a family road trip or catch up on their favorite Netflix series while waiting for the school bus.

Augmented reality and virtual reality experiences

These cutting-edge technologies have captured the attention of Gen Alpha. 

AR and VR offer unique entertainment opportunities to engage and entertain this young cohort. 

Brands must explore these dimensions of entertainment and provide Gen Alpha adventures through AR and VR experiences.

The Relationship between Brands and Gen Alpha

Gen Alpha engages with brands through social media, influencers, and online content. However, authenticity is key for brands to resonate with Gen Alpha, as they value genuine experiences. 

Brands that understand and reflect Gen Alpha’s values, like inclusion, technology, and entertainment, can form strong connections with this cohort. 

Gen Alpha’s favorite brands are those providing entertainment, digital experiences, and new engaging ways with the product.

Here is a report on the new age of Gen Alpha Influencers.

It could be your brand soon!

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How Gen Alpha interacts with brands?

Time needed: 2 minutes

Gen Alpha’s brand preferences and decisions are influenced by millennial parents who shape their choices. 

Here are some ways Gen Alpha likes to interact with brands.

  1. Social Media

    Tailored reels, posts, and ads.

  2. Through Gaming

    Virtual Reality, Augmented Reality, and Metaverse

  3. Through Influencers

    Young and trustworthy influencers showcasing the product in detail in their content.

  4. Experiential Marketing

    By using sample products and experiencing the full cycle of the product.

The importance of authenticity for Gen Alpha

Gen Alpha and Gen Z highly value authentic brand experiences and seek genuine brand connections. 

If you are a brand, align with their values of inclusion, social responsibility, and digital innovation. 

Authenticity is crucial for building brand affinity, trust, and loyalty among these young consumers. Gen Alpha appreciates brands that transparently communicate, engage, and listen to them.

The passions that drive Gen Alpha to stay active on Social Media

Of late, Gen Alpha remains actively engaged on social media. 

They utilize these platforms to connect with their interests, forming a bridge between their digital lives and their hobbies. 

Gen Alpha’s digital native nature and constant presence on social media reveal their preferences for brands and entertainment, shaping their online identities.

The Future of Entertainment Marketing to Gen Alpha

Engaging new-age consumers (Gen Alpha cohort) requires leveraging YouTube, Facebook, and Instagram. 

As Gen Alpha’s entertainment preferences evolve, marketers must adapt and find different ways to reach and build brand affinity with this generation. 

Entertainment marketers can create impactful campaigns that resonate with Gen Alpha, ensuring long-lasting connections and higher engagement rates.

Will the Metaverse pick up again to be the next big platform for reaching Gen Alpha?

Metaverse, as a digital playground, is bound to capture Gen Alpha’s attention and engagement. 

Will it become their go-to entertainment platform? 

The below stats must give you a projection of its growth.

According to the report by Markets and Markets, the metaverse market may experience significant growth from USD 83.9 Billion in 2023 to USD 1,303.4 Billion by 2030, with a Compound Annual Growth Rate (CAGR) of 48.0% throughout the forecast period.

Are you curious to enter the Metaverse market? If so, learn how to build a Metaverse of your own. 

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Frequently Asked Questions

What is the Gen Alpha generation known for?

Gen Alpha is known for being tech-gods of the future and highly connected to social media. They are predicted to be the most diverse and socially conscious generation yet. 

What do brands need to understand about Gen Alpha?

Gen Alpha is set to become the largest demographic group by 2025, with>25 of the world population. Brands must grasp that Gen Alpha has grown up with technology and expects its integration into all aspects of life. 

Authenticity, diversity, and sustainability are crucial factors for brands to consider when targeting Gen Alpha. Creating engaging and interactive content that aligns with their values is key.

How will AI influence the lives of Gen Alpha?

AI is set to have a significant impact on Gen Alpha’s lives. It will personalize entertainment experiences by recommending shows based on past preferences. Adaptive learning programs tailored to individual needs will shape their education. However, concerns about privacy and job displacement may also arise.

Here is a report on The Future Of Privacy for Gen Alpha. 

Are there any ethical concerns with the content consumed by Gen Alpha?

Yes, ethical concerns arise with the content consumed by Gen Alpha. Parents and guardians need to monitor their children’s content consumption. Content creators should be mindful of the impact their content may have on young viewers, prioritizing age-appropriate and educational content for Gen Alpha. 

And as a bonus, here’s how to teach Gen Alpha the Ethics Of Technology.

What are some emerging trends in Gen Alpha entertainment?

Gen Alpha, the first generation to grow up entirely in a digital world, prefers interactive entertainment experiences. Short-form videos are their go-to form of entertainment while emerging trends like Augmented Reality (AR) and Virtual Reality (VR) are gaining popularity. 

Additionally, educational and informative content is also becoming more appealing to Gen Alpha.

Conclusion

In conclusion, targeting Gen Alpha in the entertainment industry requires effort. 

Brands must focus on diversity and sustainability while creating engaging and interactive content that aligns with their values. 

Furthermore, emerging trends, interactive experiences, short-form videos, AR, VR, and educational content are gaining popularity among Gen Alpha.

Hoomale is a hub of thought-provoking blogs on various subjects, from company operations to the mindset and behavior of young people to future work and tech. Stay informed and educated with our captivating reads.

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