Conversational AI: 5 Best Industry Use cases 2023

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As the world increasingly becomes digital, artificial intelligence (AI) is starting to play a significant role. Conversational AI is a sub-field of artificial intelligence that uses natural language processing (NLP) to operate with humans in a conversation-like way. 

The benefits of conversational AI are manifold. It includes,

  • Better customer service.
  • More accurate marketing efforts.
  • Faster employee training.
  • Smarter product recommendations. 

Today, we’ll look at the top industry use cases for conversational AI and how it can benefit you and your business. So stay tuned!

Conversational AI
Photo by h heyerlein on Unsplash

What is Conversational AI?

Conversational AI, also known as chatbots or virtual assistants, is a technology that enables machines to understand and respond to human conversation. It uses advanced NLP algorithms to comprehend the meaning behind the words, allowing for seamless interaction with users.

In healthcare, conversational AI understands complex questions and responds intelligently.

Customer service can help you identify customer needs and cater to customer service accordingly.

There are a variety of applications for conversational AI outside of the business context.

What are the components of Conversational AI?

Two main components of conversational AI are natural language processing (NLP) and machine learning (ML). There is also automatic speech recognition, for which we will dedicate a separate blog.

Machine Learning

Machine learning is a technology that has the potential to change many things in the world. At its heart, it allows a computer to learn from data and make predictions. It makes machine learning particularly valuable for conversational AI – chatbots that can carry out complex tasks without user intervention.

Already, many industries are using conversational AI, with finance being one of the most obvious case studies. In this context, machine learning enables chatbots to understand financial statements and recommendations more accurately than ever before.

Healthcare is also benefiting from conversational AI as it helps patients manage their healthcare records autonomously.

Retailers can use chatbots to customer service customers’ queries on product prices, availability to delivery times, and other aspects.

Natural Language Processing

Natural language processing is a field of artificial intelligence that uses natural language to understand human speech. It helps you do various tasks like customer service, automated marketing, and retail automation.

Some platforms are available for this purpose – like Amazon Echo and Apple Siri. To effectively use these tools, you have a good understanding of the conversational AI process and how it works.

How does Conversational AI benefit the new-age industries?

Businesses of all sizes look to implement conversational AI into their customer service processes. This technology can help,

  • Automate customer service interactions.
  • Understand customer queries.
  • Learn more about the products a customer is buying.

As a result, businesses can focus on more important tasks and reduce their workload. The sentiment analysis of conversational chat logs can also help to gain insights into customer sentiment and engage them with a more personalized experience.

Additionally, conversational AI helps customers learn about the products they’re buying, which is a win-win situation for both sides. Imagine when these AI conversations with customers help you in lead generation.

With the right use cases in mind, businesses see a significant increase in customer satisfaction and engagement. So, start automating your customer service processes with conversational AI today to improve user experience.

Google’s BARD

Google Bard is an exciting development in the field of artificial intelligence. It is an advanced language model that can generate poetry and creative writing.

With its ability to mimic human-like creativity, Google Bard opens up new possibilities for the intersection of technology and art.

It demonstrates the immense potential of AI in the realm of language generation and storytelling. #GoogleBard #ArtificialIntelligence #LanguageModel #Creativity #AIinArt #TechnologyAndArt

Try Google Bard

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Meta and Microsoft brings in next generation Llama 2

Recent breakthroughs in AI, especially generative AI, have immense potential to revolutionize society and create new economic opportunities. An open approach to AI development, like the release of the Llama 2 model, can benefit everyone.

By making AI models available openly, businesses, startups, researchers, and developers can innovate and experiment with the technology at a scale that would otherwise be challenging to achieve.

Microsoft and Meta are partnering to provide increased access to foundational AI technologies. Despite the benefits, there are risks associated with AI, so Meta is focused on responsibility and transparency. They’ve conducted red-teaming exercises and provided safety guidelines.

To encourage responsible use, they have an Acceptable Use Policy. They’re also launching initiatives like the Open Innovation AI Research Community and the Llama Impact Challenge to involve researchers and developers in shaping the future of AI.

The aim is to create helpful and safer generative AI through collaboration and openness.

Download the model – Llama 2

Will Generation Alpha take advantage of conversational AI?

There’s no doubt that conversational AI will impact the way we live and work in the future. As Generation Alpha grows into adulthood, they’ll rely on chatbots and other forms of artificial intelligence to access services and get the information they need.

It is good news for businesses looking to implement these technologies into their customer service processes – conversational AI is a powerful tool that can help streamline your customer experience while reducing your workload.

What are the Top Industries implementing Conversational AI?

Time needed: 7 minutes

Let’s look at SEVEN of the best industries to implement conversational AI. These include,

  1. Banking Industry

    Banking is an industry that has been an early adopter of conversational AI. The technology helps customers with tasks like banking, insurance, and shopping. It’s also in use for customer service and marketing purposes.

  2. Insurance Industry

    Insurance companies are using conversational AI to provide better customer service. It helps detect fraud, identify trends and recommend claims faster. Additionally, customers compare quotes and choose the best policy for them.

    In the future, we can expect more autonomous insurance services from the industry that will account for all the customer’s needs – from claim processing to customer service!

  3. Healthcare Industry

    Healthcare is one of the industries that would greatly benefit from conversational AI. The technology allows doctors and nurses to connect with patients more personally, providing better care overall.

    The AI medical assistant will manage all the customer interactions and phone calls providing virtual customer service for healthcare providers.

    Patients can now book appointments, track their health data, and communicate with healthcare professionals easily – all from one place. It helps save time and hassle for everyone involved!

  4. Transportation Industry

    As conversational AI continues to improve, many industries are finding various ways to use it for customer service and overall satisfaction. Airlines use chatbots to provide a better experience for their customers.

  5. Financial Services Industry

    Finance is a complex topic that requires in-depth knowledge to be able to make sound financial decisions. However, with the help of chatbots and conversational AI, financial institutions can now handle data more efficiently and effectively.

    In banking and financial services, chatbots play a big role in customer service. With routine tasks automation and customer interaction, artificial intelligence programs will improve satisfaction levels while reducing costs associated with human resources handling customer queries.

  6. Communication and Collaboration

    When it comes to communication and collaboration, artificial intelligence is a big help. Doctors and nurses are using AI to improve patient communication by automating routine tasks such as recording medical histories or taking a patient’s vitals.

    Retailers like Amazon use AI to keep track of inventory levels and optimize shipping routes for maximum efficiency. Additionally, they use their virtual assistants to capture the data in real-time.

    Banks use AI for many purposes. It may be detecting fraudulent transactions or preventing money laundering- both activities that can lead to financial ruin for the wrong person.

    In terms of logistics, trucking companies are using machine learning algorithms to manage their resources more effectively- predicting where supplies will be needed most in the future to not run out during peak periods.

  7. Manufacturing Industry

    Manufacturing is a sector that has been slowly but surely adopting conversational AI. The benefits of using this technology in this industry include streamlining processes, increasing output, and making communication with workers more efficient.

5 Best Industry Use Cases for Conversational AI

Here are five industry use cases that demonstrate the potential of the technology. Very soon, we will see some use cases from the real estate industry too. Its scalability is the real game-changer.

Customer Service

Conversational ai for customer service is a crucial area of focus for businesses today. From automating customer service tasks to improving customer engagement, there are many ways it can improve customer experience.

Chatbots and AI-powered chat windows are two popular tools that use customer service as a primary function. Fraud detection is also an important application of this field – by identifying suspicious behavior or questions from customers, you can prevent any potential scams or fraudulent activities from happening.

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Retail Marketing

Retail marketing is a field that requires a lot of skills and experience – which is why it’s so important to use automation wherever possible.

Automated customer service helps you maintain customer relationships more efficiently by understanding their sentiment and taking appropriate action. It also detects potential fraud and takes the necessary steps to prevent them from happening again. 

Chatbots can help generate leads or sell products- they are natural conversationalists, so customers feel at ease while discussing various options with these bots.

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Travel Planning and Booking

Travel planning and booking is a tedious task that can be made a lot easier with the help of artificial intelligence (AI).

Technology allows people to book flights and hotels and make restaurant reservations in an instant.

Healthcare Diagnosis and Treatment

Healthcare providers are constantly looking for ways to improve accuracy and speed of patient diagnosis and treatment. Conversational AI has the potential to play a pivotal role in this regard, as it can help healthcare professionals diagnose and treat patients more quickly and accurately.

Patients can use conversational AI technology to get answers from healthcare professionals about their health conditions, ask questions on various topics, or even request recommendations for specific treatments. 

In addition, automation of particular tasks in hospitals will improve patient care by freeing up staff time for other work.

This transformative tech is already having a positive impact on the way we interact with healthcare professionals – making it an invaluable tool that has the potential to change not only how we receive healthcare but also our entire experience with medical services.

Automotive Industry

The automotive industry is rapidly growing. We see several innovative uses of artificial intelligence (AI) in use.

Uber has been using AI for its Driverless Car program – an ambitious project to make transportation more seamless and convenient for drivers and riders alike.

By utilizing AI throughout every stage of the process automation, from development to execution, this company is aiming to create a truly experience-driven ecosystem for ride-sharing services.

Self-driving cars will soon rely heavily on conversational AI process automation to operate safely – human operators will only involve when something goes wrong or during initial testing phases. It would mean less strain on human resources and faster time-to-market for automakers.

AI tools to explore conversational AI examples

conversational AI

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Frequently Asked Questions

What are the types of tasks that we can automate with conversational AI?

Conversational AI can automate customer service, product recommendations, and managing appointments. By natural language understanding and speech recognition, conversational AI reduces the need for human agents.

Some businesses that are using AI chatbots to automate their operations include Walmart (e-commerce), Amazon Alexa (e-commerce), Google (human intent), Facebook Messenger (human language), and Uber (experience).

How are AI chatbots transforming the educational industry?

Chatbots are transforming education in many ways, including,

– Student counseling.
– Attendance management.
– Tutoring services.

They provide support by answering questions and providing guidance on various topics. By using chatbots, educators can reduce the time spent on traditional tasks run by a human, like a customer support or administrative work.

Why are businesses investing in conversational AI?

Businesses are investing in conversational AI because it can help with customer service, marketing, and more. Some industry use cases include fraud prevention, CRM (customer relationship management), and retail.

With AI chatbots, businesses can save time by automating tasks that do not need human intervention. Additionally, companies can reduce customer issues by providing them with better customer service capabilities.

What is the goal of conversational AI?

Conversational AI aims to create human-like digital assistants that can understand natural language, carry out simple tasks, and help us make our lives easier.

It also has use in home automation to control lights, thermostats, or security systems.

Furthermore, chatbots are a popular use case because they allow users to have a human-like conversation with a digital assistant that can handle simple queries and requests.


Conversational AI has evolved at a rapid pace and is now a vital tool for a variety of industries. By understanding the different use cases and its various components, you can better understand how it can benefit your business.

So, what are you waiting for? Start using conversational AI to enhance your business experience today!

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