Estimated reading time: 8 minutes
Priorities and Values! Gen Alpha and Z are digital natives who live and breathe technology more than millennials. What’s new is they have priorities and values that go beyond likes and follows.
The recent research by Statista was eye-opening.
Let’s find out why in this article.
But first, Do you know the Gen Alpha and Gen Z Characteristics?
Gen Alpha and Gen Z are a load of surprises. They think differently. They act fast. And they speak their own slang.
They are growing up in a digital world. And they fit right in. Their habits, skills, and mindset match the speed of tech.
They are also the most diverse generations so far. This brings new challenges. It also opens up big opportunities for brands and platforms trying to reach them.
Read more about the Gen Alpha Core Values and Gen Z and Gen Alpha characteristics here.
The Hyperdrive of Digital Natives
Digital natives, the generations who mastered smartphones before tying shoelaces, expertly navigate the digital landscape, leaving older generations envious.
Gen Z and Gen Alpha’s ability to spot inauthenticity surpasses AI, valuing transparency over mysterious influencers of yesteryears.
The digital world is their playground, and they dictate the rules with humor that escapes many. Their unique approach to social media platforms and digital campaigns sets them apart, making marketers scratch their heads in amazement.
Read more on how tech is their BFF.
The Research: Conducted by Statista
The illustrious Statista Research Department conducted and published this survey on May 23, 2023.
A whopping 61 percent of 12 to 15-year-olds in the United States voiced that helping people matters to them, while 51 percent emphasized the need to shield individuals from bullying.
Now, let’s intricately explore the intricacies and insights that this intriguing survey has to offer.
Values, Priorities, and Advocacy in Gen Alpha and Gen Z
Who knew that the younger generations can have such strong opinions?
With their moral compasses set, they’re ready to change the world!
It’s impressive to see the young ones on a mission to save the world. They are advocating for change and prioritizing social responsibility over mere likes on social media platforms.
Helping Others: A Priority for GenZalpha
With Gen Z and Gen Alpha, helping others is second nature. If they’re around, help is on the way!
These little heroes are young but are creating an impact already. The new gen seems to spread kindness like confetti, and helping others is what they do best.
It’s heartwarming to see how Gen Z and Gen Alpha focus on lending a hand to those in need. This reflects a broader impact of social media and the digital world on their values.
Stat: 61% of the 12-15 yr old kids think helping people is what they like to do.
Battling Bullying: GenZalpha’s Stand Against Harassment
GenZalpha isn’t backing down – the days of bullies having their way are over.
With late Gen Z’s protecting Gen Alpha (and sometimes the other way around), they stand up and speak out. Bullying is a big No-No.
Stat: 51% of the survey respondents think bullying will not survive.
Equality Matters: Everyone Treated the Same
Fighting for fairness, one step at a time is Gen Z and Gen Alpha’s specialty.
They prefer to treat everyone the same with equality and justice.
Stat: Again, 51% of the youngsters think equality matters.
Family Ties: What My Family Thinks of Me and Cultural Significance
Redefining family dynamics, Gen Z and Gen Alpha proudly uphold family-focused values.
With cultural significance at the core, this generation harmonizes tradition with modernity.
Now, social media platforms serve as tools to drive change, addressing family issues. GenZalpha’s perspective on family reflects their broader impact on society – a generation reshaping norms.
From Instagram to YouTube, their voices echo, influencing the followers, marketers, and policymakers.
Stat: 46% think of what their family thinks about them, and 41% think upholding family culture matters.
Emotional Well-being: Talking About Feelings and Sharing Views
Feelings take the main stage, and sharing is their caring currency.
Their ability to share views and empathize with others sets them apart. And it is clear from the survey.
Stat: 40% of young people think talking about their feelings is necessary, and 39% believe in sharing views/opinions.
Environmental Consciousness: Caring for the Planet
The planet is already a mess, and we are responsible for this. Gen Z and Gen Alpha recognize this and are willing to become environmental warriors.
Their commitment to nature and planet care makes them powerful nature warriors, influencing positive change uniquely.
Greta Thunberg is the best example for all of us.
With their young age and vibrant enthusiasm, they’re not just followers but leaders, paving the way for a greener future.
Stat: 36% of the respondents think they care for the planet.
Lastly, Age-Related Considerations: Being Treated My Age and Peer Influence
A strong sense of identity aligns Gen Z and Gen Alpha youngsters.
Consider age, peer influence, and digital access, the perfect trifecta.
Imagine a social media platform where Gen Z and Gen Alpha kids mingle with Gen X and Millennials. And discuss emerging tech and new products.
It feels different. Right? Trust me, it’s happening already.
Marketers and app developers have caught on to this trend. And they are creating platforms that cater to this intergenerational interaction based on these priorities and values. This merging of generations brings a unique perspective and allows for a cross-pollination of ideas and experiences.
Generation Z and Gen Alpha focus a lot on their identity. Here’s a stat from the survey.
Stat: 35% of kids prefer to be treated their age, and 32% worry about what others think of them.
Frequently Asked Questions
Gen Z’s emphasis on authenticity and transparency can make it feel like things are moving slowly. They take time to research and make informed decisions, so companies need to adapt their messaging accordingly.
Building relationships and trust with Gen Z takes time, but it leads to long-term loyalty. However, the priorities and values of Gen Z and Gen Alpha are really solid based on this survey.
Gen Alpha moves fast. Yes, they will grab new opportunities. But early studies show something more. They care about people and the planet.
They are growing up with tech all around them. So they understand new tools and trends better than most.
With strong values and clear goals, Gen Alpha has the potential to become the leaders we need tomorrow.
They’re true digital natives. They grew up with smartphones, not just the internet. But what sets them apart is their deeper focus on real-world issues.
No. While they use it daily, their values go beyond likes and views. They care about mental health, equality, and climate change.
Their choices shape the future. What they support, buy, or speak up about can drive big social and tech changes.
Conclusion
Research from Statista shows what really matters to Gen Alpha and Gen Z.
They care about more than just social media. Their focus is real. They want to help others. They stand up against bullying. And they believe in fairness and equality.
Family matters to them. So does mental health. They care about the planet. They also want to be treated right for their age.
It’s clear they’re thinking ahead. They want to do good.
We should support their values. Let’s guide them, not limit them.
They are the next leaders. And they’re already making a difference.
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