Gamification: The impact and the how-to guide

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Gamification as a strategy uses game elements to motivate employees. It is an effective way of educating employees, as it can help them learn new information more quickly and retain it better. Additionally, it can improve their attitude and performance in the workplace. So what is it, and how does it work? In this blog post, we will explore these questions in detail. We will also look at the history and how it impacts employees. Finally, we will give you tips to implement gamification in your business for better employee engagement. Let’s gamify!

Photo by Igor Karimov 🇺🇦 on Unsplash for gamification.
Photo by Igor Karimov 🇺🇦 on Unsplash

What is Gamification?

Gamification is a strategy that uses game elements to motivate employees. It is an effective way of educating employees, as it can help them learn new information more quickly and retain it better. Additionally, it can improve their attitude and performance in the workplace.

There are many different ways that corporates use gamification. One example is awarding points for completing tasks or goals, which the employees can use to purchase rewards such as discounts on products or services. 

Another example is incorporating games into training programs for employees to learn new skills more effectively.

Overall, gamification appears to be a relatively successful strategy for improving employee productivity and engagement in the workplace. Its use should continue to increase in the future, especially as companies strive to create an innovative culture that stands out from the competition.

BYJU's FutureSchool for gamification

History of gamification.

Gamification is a process that uses game-like elements to encourage action or behavior. It has been around for a while, and its impact on society is undeniable. Since the 1890s, gamification has been in play, but it was only in 2002 that it got its name – “gamification.” Since then, the big corporates have adopted the culture and implemented it for employee engagement.

That is why you see so many gamified apps and video games on smartphones, tablets, and even performance management at work – it’s the latest way to keep employees engaged and motivated!

But that’s not all – games and apps have also become powerful marketing tools for businesses of all sizes. By using games and apps to engage users, companies create a sense of belonging and community, which leads to increased sales.

70% of the global 2000 companies have adopted gamification to engage employees. Read more from the report here.

Companies like Accenture, Google, Kahoot, Khan Academy, and Minecraft have used gamification strategies via serious games and online learning. They have successfully deployed gamification elements in the learning process to increase the subject matter and student engagement leading to mastery.

Computer science is tirelessly finding new ways of blended learning. The companies explore the innovative use of game elements and gameplay for higher education and effective learning through storytelling.

How does gamification work?

Game-based learning is well-known in many industries, from marketing to education. However, it’s not just for fun – gamification impacts the learner and the learning environment, giving them a learning experience. By understanding how gamification works, you can design a system that is effective and fun for your users.

There are many different ways to implement gamified learning, so it’s crucial to find the right approach for your business. Gamifying your business can have a significant impact on user engagement and success. Get started today on the game design.

With the gamification benefits and advantages that blockchain provides over other systems, this brilliant technology of distributed ledgers also has the potential to revolutionize and redefine a large number of businesses, sectors, and industries in the near future.

What are the different types of gamification?

Gamification is one of the most popular trends in online and mobile gaming today. It’s a technique that uses game mechanics to engage players in learning or exploring a task. The impact of it is across many areas, from educational games that help children learn new concepts to workplace games that encourage employees to work together more effectively. Here are the three main types of gamification and an explanation of their impact:

Functional gamification: 

This gamification rewards player for completing specific tasks or reaching certain milestones. For example, to drive engagement and build inter-team collaboration, the game rewards points to the employees as and when they contribute or collaborate with a different team on a specific task. They can use these points to purchase merchandise or rank higher on the employee leaderboard.

Social gamification: 

This type of gamification uses social elements of encouragement to interact and compete against each other. For example, a game that asks players to create their avatar and share it with friends might give players additional points for each friend they bring into the game.

Interaction gamification: 

This type of gamification uses interactions with the game itself to reward players. For example, a quiz game that asks players to answer math questions could give them bonus points for each correct answer they submit.

While all three types of gamification have their benefits and drawbacks, ‘Functional’ is by far the most common in educational settings and businesses for effective learning outcomes. It is likely because they’re easier to implement (and less intrusive) than ‘social’ or ‘interaction.’ They also provide enjoyment to the employee resulting in better engagement.

3 examples of gamification.

It is a popular trend in digital marketing that uses game-like elements to make a task or experience more rewarding. It’s a great way to increase engagement. Here are three examples in action:

Poker: Poker is a game often gamified by adding elements of competition and rewards. It encourages users to keep playing and strive for the best results.

Social media: One of the most popular techniques is the social media leaderboard and reward systems. By tying social media engagement to the gameplay experience, users feel accomplishment. It happens a lot in the video game industry.

Metaverse: Metaverse is a platform that allows users to create and share digital assets with others. It uses gamification mechanics, such as the acquisition of virtual items and levels, to encourage users to engage with the site.

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Pros and Cons of gamification for employees.

It is a popular trend in the workplace these days. Here are some pros and cons to consider,


– Gamification can increase engagement resulting in a better employee experience.

– It’s a great way to increase motivation and productivity among employees.


– Gamification can also be addictive, which may lead to burnout.

– Gamified tasks might not be appropriate for all employees. If they’re unfamiliar with video games, they will become frustrated rather than enjoy the experience.

Remember, even before implementing it into your workplace, research the right type of gamification for your employees and business goals. Once you have selected the game, ensure to provide clear instructions and updates. So everyone knows how to play and engage!

WhiteHat Jr APAC gamification

How to implement gamification in your business?

It is a growing trend in business that can positively impact employee engagement and motivation. It’s a simple concept – game elements are added to work to make it more fun and exciting and increase motivation and productivity. There are many ways to gamify your business, so it’s vital to choose the right one for your company.

Some of the techniques include adding leaderboards, awards, and badges to improve motivation and engagement. Often, games increase sales, improve customer service, or motivate team members. The key is finding the right balance between fun and execution – start by testing out different games and see what works best for you and your company!

Here are the steps to implement gamification:

  1. Decide what type of game you want to create – There are a lot of fun games on the market, so it’s crucial to choose the right one for your business.

  2. Choose a gaming platform – Using the right platform for gamification helps. Check this post to learn about the gaming platforms.

  3. Plan your game – Ensure all employees know how to play and understand the objectives, and provide regular updates with new content or challenges!

  4. Implement the game – Test before launch to ensure everyone is enjoying it and meeting your business goals.

  5. Reward players – Whether through awards or simply giving learners the ability to progress further in the game, rewarding players is a great way to keep them engaged and motivated.

Autonomous Inc

Impact on the mind.

There is growing evidence that gamification positively impacts the mind, motivation, and learning.

Gamification is the process of making something fun and exciting to encourage people to engage with it.

A recent study shows how an organization can improve its business performance just by introducing gamification to engage the employees.

The benefits of gamification in corporate education go beyond just boosting employee retention rates; they can also help employees learn new information more effectively. 

Some employees experience intrinsic motivation and some extrinsic motivation. It can create a sense of community within the workplace and motivate them to continue learning new things even when there’s no immediate reward waiting for them. It makes them better prepared for future challenges and opportunities.

Here is an empirical study comparing gamification, social networking, and e-learning that might interest you. ()

Frequently Asked Questions

Can gamification be used to increase sales or motivate employees?

Yes, It increases sales or motivates employees. The impact of gamification on employee motivation is twofold: first, it engages employees and increases their productivity; second, it makes work more fun and rewarding.

When implementing game mechanics into your workplace, assess the intended goals of the game (e.g., increased sales or better customer service) before getting started. However, once you have a good understanding of the goal, gamification is a great way to achieve it.

How can we use gamification to improve user engagement with our products and services?

It is a great way to keep users engaged with your product or service. There are various ways, such as adding achievements/rewards to a service or product, introducing custom games/apps for your site/app, and more.

If implemented well, gamification can help increase user engagement and loyalty with increased profits.


Gamification is a powerful tool that can be used to engage and motivate employees. From improving productivity to increasing engagement, gamification has a lot to offer businesses of all sizes. 

In addition, make sure to consider the impact of gamification on employees’ minds before implementing it into your business. We hope you have found this blog helpful and that you will be able to implement gamification into your business in a successful way!

Disclaimer: The post may contain affiliate links.

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