Nurturing Sustainable Habits in Generation Alpha

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Parenting is never an easy job, and even more challenging as times and generations change. It can be difficult to determine what sustainable habits are appropriate for Generation Alpha and Generation Z.

“Mini-millennials” or Generation Alpha will define the future with their innate digital savvy. As they enter teens, they will impact commerce and retail worldwide. And, regarding sustainability, it will be foolish to ignore their purchasing power. 

Wunderman Thompson Commerce is just one of the many marketers leveraging the power of Artificial Intelligence (AI) to supercharge the customer experience (CX) and offers personalization that resonates with Gen Alpha members.

Take, for instance, the e-commerce behemoth Amazon, which uses AI to tailor product recommendations based on a shopper’s history. And it’s not just online shopping where AI is making waves; social media platforms such as TikTok, YouTube, Instagram, and Twitter have become the go-to for Gen Alpha members seeking entertainment and eco-conscious inspiration. 

AI allows marketers to understand the interests and behaviors of these digitally native shoppers and curate campaigns that hit the mark.

As the virtual world, or metaverse, becomes more prevalent, particularly among the young with games like Roblox and Fortnite, companies must integrate sustainability into these spaces where Gen Alpha members spend considerable time. 

Digital world is the best place for them to learn about sustainability aspects.

It can mean promoting eco-friendly practices like using public transportation, reducing plastic waste, or conserving energy. With their digital prowess and the help of AI, Gen Alpha has the potential to drive sustainable change and shape a better future for our planet.

In this blog, we talk about generation alpha habits. How parents can develop sustainable habits, and what they can learn from millennial parents.


Generation Alpha, also known as mini-millennials, are a digitally native generation with significant purchasing power and a strong interest in sustainability. Marketers use Artificial Intelligence (AI) to understand Gen Alpha’s interests and behavior. It allows them to curate campaigns that resonate with them. By practicing sustainable habits, Gen Alpha has the potential to drive sustainable change and shape a better future. Parents can develop sustainable habits in Gen Alpha kids by encouraging independent learning, emphasizing minimalism and quality, fostering awareness of social issues, and promoting eco-friendly practices such as the 3 R’s, energy conservation, sustainable eating, outdoor activities, and public transport.

Sustainable habits
Photo by Max Böhme on Unsplash

What are Sustainable habits?

Generation Z has shown to be the most concerned about sustainability-first buying decisions.

Following their footsteps, Generation alpha is looking forward to having their spending power and are already making their own purchasing decisions.

The fuel me up trend is an example of a sustainable and mindful approach to snacking. With that, Gen Alpha is building a habit of looking at carbon labeling to identify food with the most sustainable sources.

It is not just snacking! It is also about being aware and looking at sustaining on Earth without further damaging the planet. And, it all starts with awareness.

Sustainable habits build healthy habits that benefit the environment and society.

Also, by practicing sustainable habits, Gen Alpha can instill values of environmental stewardship in their generation.

Why are sustainable habits important for Generation Alpha?

Generation Alpha is the first generation to grow up in a world with a strong emphasis on environmental concerns. Major movements by Millennials and Gen Z have helped Gen Alpha to get on the sustainability train.

This generation is known for its interest in sustainability, social issues, and green-friendly products. They are also likely to prioritize sustainable habits in their personal and professional lives.

As consumers, Gen Alpha has a vested interest in brands that support inclusion and sustainability. They will likely prioritize environment-friendly products over conventional ones.

Besides, they have a strong interest in environmentalism and sustainability. They will prioritize such concerns as part of their lives.

Being part of the influencer culture, Gen Alpha will be influenced by them and online videos when making purchasing decisions.

They are tech-savvy and open to new ideas and trends. In short, this generation will impact sustainable habits among the next generation of consumers.

How do you develop and nurture sustainable habits in Gen Alpha kids?

Encourage independent learning: Unlike Millennials and Boomers, Gen Alpha kids can think independently and learn on their own at an early age. 

It is because of their exposure to the world and easy access to various concepts. They are also proficient in technology and social media, so it is important to encourage them to learn in a healthy environment.

Emphasize minimalism and quality: Gen Alpha kids are more likely to be interested in environmental issues and sustainability. 

These young consumers are drawn to products of high quality and beautiful designs. It is vital to instill this perspective early on, as this viewpoint may become a lifelong habit.

Foster awareness of social issues: Gen Alpha kids care about social issues such as homelessness and refugees. By discussing social issues, children will be more aware of the world around them and can develop positive habits from an early age. 

It will also enable them to come up with solutions that will benefit people across the globe.

List of sustainable habits for Generation Alpha

Building sustainable habits for Generation Alpha can make a crucial impact on sustainability by adopting eco-friendly habits. A few key practices include:

  1. 3 R’s

    Minimize waste by using reusable containers, recycling, and avoiding single-use items.

  2. Energy Conservation

    Switch off electronics and lights when not in use, conserve water by fixing leaks, and take shorter showers. Boomers did not joke about this to Millennials. We now understand that they were trying to teach us sustainability.

  3. Sustainable Eating

    Opt for plant-based foods, locally-sourced products, and reduce food waste.

  4. Outdoor Activities

    Spend time in nature and appreciate the environment. Being with nature improves your thinking and betters your health.

  5. Public Transport

    Choose public transport, walk, or bike over driving a car.

  6. Renewables Support

    Advocate for clean energy initiatives like solar and wind power. Talking more will better the idea and increase the adoption percentage.

  7. Education

    Educate others on sustainability and environmental causes. We at Hoomale believe sustainability must be part of Generation Alpha’s school syllabus.

  8. Responsible Shopping

    Buy sustainable products, shop second-hand, and avoid environmentally harmful items. These shopping habits will reduce the manufacturing load and the hunt for raw materials and improves critical thinking. 

    Download this free ebook – Alpha Advantage.

  9. Plastic Reduction

    Refrain from single-use plastics and recycle properly.

  10. Wildlife Respect

    Respect wildlife and their habitats and take action to protect them. Imagine a world with only humans; it is so boring.

Members of generation alpha are into sustainable habits. The school curriculum should focus on skills-based experiences with integrated tools and technologies. 

It should provide opportunities for generation alpha learners to become involved in sustainable projects and activities such as environmental conservation or social causes.

How do you measure the success of your child’s Sustainable Habits?

Generation Z and Alpha parents have different expectations of their children’s well-being.

As the most connected generation, Generation Z parents are more interested in social causes and environmental sustainability. 

Parents of Alpha Gen, on the other hand, place more emphasis on materialistic interests. This difference in parenting styles can result in different expectations for their children’s habits and lifestyles.

To bridge the gap, Generation Alpha parents need to understand their generation’s views on sustainability and support their children’s well-being.

Sustainable habit measures

Measuring the success of your child’s sustainable habits can be done through various quantifiable points, but don’t make it obvious or pick up a fight over this. Rather educate them. Here are some ways.

Waste reduction: Keep track of the amount of waste your household generates, such as recyclable materials, food waste, and single-use plastics. 

The goal is to see a decrease in the amount of waste over time as your child becomes more mindful of their consumption habits.

Energy savings: Monitor the family’s energy usage, like electricity and water usage. 

Encourage them to turn off lights and electronics when not in use and to take shorter showers. Keeping track of energy usage will give you a clear picture of the impact of sustainable habits on the environment.

Increased physical activity: Encourage your child to walk, bike, or take public transportation instead of driving. Keeping track of the number of car trips they take per week and comparing it to the number of active trips they take can show the impact of their sustainable habits on their physical activity levels.

Community involvement: Encourage your child to get involved in local environmental initiatives, such as beach clean-ups or tree-planting events. 

Keeping track of the number of events they participate in and their impact on the community can show the growth of their sustainability mindset.

Increased knowledge: Encourage your child to learn about environmental issues and sustainable practices. Keeping track of their progress in terms of knowledge acquisition, such as through books read or courses taken, can show their commitment to the cause.

By tracking these quantifiable points, you can assess the success of your child’s sustainable habits and make adjustments to support their growth and development in this area.

What is the role of Millennial parents during the nurturing phase?

Millennial parents are most likely to be the primary influencers for Gen Alpha’s formative years, as they are the most educated and well-traveled generation in history.

Gen Alpha is the first generation to be born entirely within the 21st century, and they are already committed to making the world a better place, socially and environmentally.

Furthermore, millennial parents will provide their Gen Alpha children with access to smart devices and high-speed data, which has blurred the line between physical and digital experiences.

As the years pass, they are also likely to instill in their children a healthy lifestyle by encouraging exercise and healthy eating habits.

Also, millennials prioritize sustainability and environmental awareness when raising their children.

Another important role millennial parents play is providing their children with access to a diverse set of media, including books, movies, music, social media, gaming platforms, etc. 

It helps instill respect for diversity and promotes critical thinking and creative problem-solving.

Older generations have had a significant role in shaping the habits of Gen Alpha, but millennials are keen on nurturing sustainable habits among themselves.

What can Gen Alpha learn from Gen Z and Millennials about Sustainability?

Activism Unleashed: Gen Z and Millennials have been leading the charge in environmental activism, boldly using their voices and platforms to create a stir and drive change. 

Generation Alpha can follow in their footsteps by actively participating in their communities and harnessing their own influence for good.

Consumers Rule: Gen Z and Millennials have proven that even the simplest action of choosing eco-friendly products and reducing waste can have a massive impact on the environment. 

Generation Alpha can learn from their lead by being conscientious of their own consumption habits and advocating for sustainability.

Education and Advocacy Are Key: Both Gen Z and Millennials have shown that education and advocacy are critical to effecting lasting change. 

Generation Alpha can take a page from their book by staying informed and using their voices to push for progress.

Collaboration is the Name of the Game: Gen Z and Millennials have demonstrated the importance of working together across borders and generations to achieve a common goal. 

Generation Alpha can learn from their example by joining forces with others, regardless of age or background, to bring about a sustainable future.


Nurturing eco-friendly practices in Digital Natives is imperative for securing our planet’s future.

This young people cohort is known for their environmental consciousness and sensitivity to social issues, making it crucial for parents to empower their independent learning and promote minimalism and quality.

Evaluating the success of these habits can be done by examining their impact on the environment and involvement in sustainable initiatives and programs.

Imbibing sustainability and digital literacy in the school curriculum is essential to provide Generation Alpha learners with the necessary tools to develop and maintain sustainable habits for a better tomorrow.

Hoomale is a hub of thought-provoking articles on various subjects, from company operations to the mindset and behavior of young people to future work and tech. Stay informed and educated with our captivating reads.

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